They appear in a “subscription” folder that users have to open in order to see the latest articles.īoth types of accounts let you send an unlimited number of messages to any user who messages the account directly. These accounts can post articles daily (one push notification per day) but are less visible than service accounts. They are extremely visible but are limited to 4 push notifications per month. These accounts appear alongside “friends” for WeChat users. There are two types of WeChat Official Accounts that can be used for marketing: Instead, they appear in WeChat’s chat interface.Ī brand page on WeChat is called a “WeChat Official Account”. Unlike Facebook or Instagram, brand posts on WeChat do not appear on the main social timeline. Sell on WeChat How to sell on WeChatĬheck out our quick-start guide to selling on WeChat below. You can learn more about the integration between WeChat and Shopify by visiting the WeChat sales channel page. WeChat wallet. This gives users access to payment services, money transfers, flight and movie tickets, and more.īy combining social media, chat, and payment features, WeChat has become a powerful promotional tool for ecommerce businesses selling in China.īut how can you, as a brand, set up your own presence on WeChat? Here are the steps to follow, from setting up your WeChat store to marketing it to WeChat users.Similar to the Facebook timeline, it is the place where users can post or access news from their friends A chat interface similar to Facebook Messenger or WhatsApp. The app contains three main sections that are particularly important for business owners: Think of it as a combination of Facebook, Messenger, and Paypal. WeChat is the largest social app in China. ![]() If you want to leverage WeChat to grow your business in China, here's your guide to getting started. WeChat is now a go-to channel for merchants to promote their brand and sell their products in China. Launched in 2011, it has already grown to over a billion monthly active users, dominating the social media and messaging space in China. WeChat (Weixin in Chinese) is the largest social media app in China.
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